Bristows: Seeing things differently for tomorrow



Bristows wants to be known as the go-to law firm for technology and life sciences clients. However, their full-service offer, the dynamism of their sectors, their different way of working, and their distinctive personality, which they have in abundance, was not captured well enough in their brand.



The brand idea we developed of seeing things differently for those shaping tomorrow summarises their ability to uncover what really matters for their clients. The creative expression uses a series of images with eclectic elements that represents their people, their inquisitive minds, and their ability to work differently. A bespoke wordmark grounds the brand when all other elements are free.



“They have pushed us and listened when needed and have been a pleasure to work with.”

Alexandria Palamountain, Head of Business Development & Marketing, Bristows LLP



Transform Awards Europe 2020
Best visual identity from the professional services sector – Bronze
Best use of a visual property – Highly commended

Find out more here.



  • Brand positioning
  • Brand narrative
  • Brand values
  • Tone of voice
  • Visual identity
  • Implementation
  • Literature
  • Website
  • Films
  • Guidelines