Bristows: Seeing things differently for tomorrow

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Challenge

Bristows wants to be known as the go-to law firm for technology and life sciences clients. However, their full-service offer, the dynamism of their sectors, their different way of working, and their distinctive personality, which they have in abundance, was not captured well enough in their brand.

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Solution

The brand idea we developed of seeing things differently for those shaping tomorrow summarises their ability to uncover what really matters for their clients. The creative expression uses a series of images with eclectic elements that represents their people, their inquisitive minds, and their ability to work differently. A bespoke wordmark grounds the brand when all other elements are free.

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Results

“They have pushed us and listened when needed and have been a pleasure to work with.”

Alexandria Palamountain, Head of Business Development & Marketing, Bristows LLP

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Deliverables

  • Brand positioning
  • Brand narrative
  • Brand values
  • Tone of voice
  • Visual identity
  • Implementation
  • Literature
  • Website
  • Films
  • Guidelines
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