GasLog

Creating difference through performance
  • Brand services
  • Digital, social & activation
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Challenge

GasLog is a leading Liquefied Natural Gas (LNG) shipping services company. However, the rise in demand for LNG is increasing competition in the sector and driving prices down. They wanted help articulating the value they create, as buying such a vital shipping service should not be done on price alone.

Solution

GasLog does more than ship their customers’ cargo; they deliver their promises. The brand idea of ‘partners for performance because reputation matters’ captures the unquantifiable value of working with GasLog. Visually, the brand reflects the quality, precision, and care of their operations. The ‘partnership line’ graphic, paired with people and performance imagery and copy, symbolises the strength of the partnerships they create.

 

Visit the GasLog website

GasLog brand logo
GasLog branded brochures

Deliverables

Brand services
  • Brand development
  • Brand management
  • Brand campaigns
  • Brand implementation & launch
  • Brand purpose, sustainability & ESG
Digital, social & activation
  • Web & digital development
  • User experience
  • Technical build
  • Film & animation

Client feedback

Our new brand captures what makes us different and brings our communication up to the standard of our operations.

Jasper Heikens

Head of commercial, GasLog

Awards

Transform Awards Europe 2020
  • Best visual identity from the transport and logistics sector – Highly commended
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