GasLog: Creating difference through performance

$defaultImage['alt]

Challenge

GasLog is a leading Liquified Natural Gas (LNG) shipping services company. However, the rise in demand for LNG is increasing competition in the sector and driving prices down. They wanted help articulating the value they create, as buying such a vital shipping service should not be done on price alone.

$defaultImage['alt]

Solution

GasLog does more than ship their customers’ cargo; they deliver their promises. The brand idea of partners for performance because reputation matters captures the unquantifiable value of working with GasLog. Visually, the brand reflects the quality, precision, and care of their operations. The ‘partnership line’ graphic, paired with both people and performance imagery and copy symbolises the strength of the partnerships they create.

$defaultImage['alt]

Results

“Our communications are now as professional as our operations and we could not have done this without FB&A. They have given us focus, stand out, and helped my conversations with potential customers.”

Jasper Heikens, Head of Commercial, GasLog

 

Awards

Transform Awards Europe 2020
Best visual identity from the transport and logistics sector – Highly commended

Find out more here.

$defaultImage['alt]$defaultImage['alt]$defaultImage['alt]$defaultImage['alt]
$defaultImage['alt]$defaultImage['alt]$defaultImage['alt]$defaultImage['alt]