Hollis: Being different, all together

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Challenge

Hollis is an altogether different real estate consultancy: strong sense of self, ambition for their clients and themselves, determination to find a way and the fun, and a belief that things are done better by doing them together. The brand needed to be updated to reflect the international success they have become, but without losing themselves along the way.

Solution

We captured their collaborative and singular spirit in ‘all together different’. The visual language characterises the varied Hollis world: how they work and the impact they make within it. All this is punctuated by a logo that is as simple and bold as the real world needs it to be. How it comes together and is used is as varied and playful, human and professional as Hollis itself.

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Results

“FB&A has been our guiding star throughout this process. They’ve provided exceptional creativity, strategic advice and efficient and diligent implementation – the three things you look for from an agency partner. They have given us the nudge we needed to push us out of our comfort zone, and most importantly were able to have some fun along the way!”

Rachael Stackhouse, Brand and Communications Manager, Hollis

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Deliverables

  • Naming
  • Brand positioning
  • Brand narrative
  • Brand values
  • Tone of voice
  • Launch & roll out planning
  • Visual identity
  • Implementation
  • Literature
  • Website
  • Films
  • Guidelines
  • Launch campaign
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