University of Leeds is a world-leading university. Despite this, recent changes to the sector have increased competition and made the UK less attractive for international students. They needed a three-year campaign identity that demonstrated why undergraduates, postgraduates or international students should choose to study at Leeds.
The breadth and depth available at the university mean their students become more rounded. The proposition ‘think beyond’ captures this and is symbolised by the ‘portal’ graphic device. Punchy copy and bold imagery invite students to go beyond the ordinary. The visual approach respects the existing brand but adds much needed personality.
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Head of marketing, student recruitment, University of Leeds
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We created a position that reflected the weight, distinctiveness and relevance of the organisation.
We created a distinct campaign to stand out in a competitive and crowded marketplace.
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